·Argon 18
    ·Feedback Sports
    ·Selle Italia
    ·Sella Italia

About FRF Sports

FRF Sports exclusively distributes elite cycling brands throughout Australia and New Zealand. Our brands include Colnago, Argon 18, Fulcrum, Pioneer CycleSports Products, Litespeed, Lake and Selle Italia. They are available through our extensive network of Dealers.

FRF Sports was born from the collective cycling passion of the FRF Holdings team. The transport leader’s industry involvement began with their successful sponsorship of the FRF Couriers Herald Suntour Cycling team in 2001. In 2002, passion became a reality with the creation of FRF Sports. We believe in giving something back.

In supporting and developing our sport, from dirt to tarmac and from grassroots to elite level athletes. Please feel free to contact us with any questions about our products or Dealers.



Frank FortunaManaging Director

Michael RabbetsSales Manager Henk VogelsSales Representative

Rosanna Fortuna
Commercial Manager

Joanne Mariniello
Administrative Manager
Ian HoodAccounts

Paul Feltis
Business Development Manager
John CiofaniSales Representative

Bromley RichardsService Center
Bhupendra RajbhandariWarehouse Manager