Welcome to FRF Sports

FRF Sports exclusively distribute premium cycling brands throughout Australia and New Zealand. These brands are available through our extensive network of dealers.

FRF Sports was born from the collective cycling passion of the FRF Holdings team. The transport leader's industry involvement began with their successful sponsorship of the FRF Couriers Herald Suntour Cycling team in 2001. In 2002, passion became a reality with the creation of FRF Sports. We believe in giving something back.

 Click on the brands to shop the range, log into your account on our e-commerce site to see the wholesale prices

"Ride as much or as little, as long or as short as you feel. But ride."

- Eddy Merckx